Social Marketing and Behavior Change Communication: Friends, Foes, or Collaborators?
HC3 Partners Discuss Similarities, Differences
When: March 14th, 2013, 11 am – 1 pm
Where: GHFP Annex, 1201 Pennsylvania Ave NW, Suite 200, Washington DC 20004
To join via webinar or audio only, please use the following link and join as “Guest”: https://connect.johnshopkins.edu/usaid-brown-bag/
Open to USAID staff and partners! Please disseminate to others you think may be interested!
What: Have you found yourself lying awake at night, wondering, “What exactly is social and behavior change communication, and how does it differ from product promotion in social marketing? Which one will solve my behavior change challenges?” If so, wonder no more – the Bureau for Global Health has invited experts from both fields to share their thoughts on the similarities, differences, and untapped areas of synergy between the two disciplines. Senior technical specialists from PSI, Ogilvy PR, and JHU-CCP who are all part of the Health Communication Capacity Collaborative will offer their perspectives in a panel discussion that promises to be lively, surprising, and perhaps even a little contentious.
Please RSVP to Samantha Corey (firstname.lastname@example.org) by COB March 12th.
Risha Hess (PSI): Risha Hess is a behavior change communication specialist with over 10 years of experience in designing, evaluating, documenting and researching public health campaigns in Asia, Africa and North and Central America. She is currently a Senior Advisor in PSI's Global Social Marketing Department focusing on interpersonal communication techniques in family planning and reproductive health. Prior to joining PSI, Ms. Hess worked in a US-based social advertising firm. She has an MBA from Georgetown University (Washington, DC USA).
Tom Beall (Ogilvy PR): Tom is the Managing Director of Ogilvy's Global Social Marketing Practice. Since joining Ogilvy in 1988, Tom has led the development of Ogilvy's healthcare, health communication, and social marketing capabilities. For nearly a decade, Tom served as lead of the agency's Healthcare Practice, under which Ogilvy's social marketing capabilities were initially developed. On behalf of public, non-profit, and corporate clients, Tom has organized and managed numerous research-based, national and multi-channel health communication campaigns and initiatives for clients that include the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health. Tom has recently led the development of OgilvyEngage, a new Ogilvy initiative focused on supporting corporate engagement in social marketing. Tom serves on numerous nonprofit boards, including the International Social Marketing Association and the American Sexual Health Association, whose Board he chairs.
Kirsten Böse (JHU-CCP; Project Director, HC3): Ms. Böse is a public health and communication specialist with over 20 years of experience in developing and implementing projects in reproductive health/family planning, HIV/AIDS, malaria, child survival and adolescent health promotion. Ms. Böse has spent the majority of her career with the Johns Hopkins Center for Communication Programs, where she is able to combine her penchant for theory with practical applications. Ms. Böse has worked extensively throughout the African continent and in Asia. Previously, she lived in Malawi and Tanzania for six years when she was Chief of Party for USAID-funded programs. She is currently the Project Director of the USAID-funded project Health Communication Capacity Collaborative (HC3). Before joining HC3, she was Director of the Knowledge Management Unit at CCP and Deputy Director of K4Health. Her current interests focus on tapping the power of new technologies and communication channels to strengthen capacity approaches for program implementers. Ms Böse enjoys working together with communities to inspire solutions for better health. Ms. Böse earned her BA in Anthropology from Stanford University and her MHS in Maternal and Child Health from Johns Hopkins Bloomberg School of Public Health.
For more information, contact: Samantha Corey